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How to Curate an Instagram Theme and Why it’s Important to Have One

By November 9, 2020June 2nd, 2023Blog Post, General, Tips & Tricks

Since its release in 2010, Instagram has impressively dominated the social media space alongside platforms such as Facebook and Twitter. However, Instagram takes advantage of something in particular that sets it apart as a unique social platform: visuals. Humans are visual creatures. 90 percent of information transmitted to the brain is visual and the brain processes it 60,000 times faster than any text.


Instagram has innovated by allowing the user to customize their profiles to their liking, but that doesn’t mean you should throw any old picture into your feed. Having a consistent and themed look will not only attract potential followers, but it shows that your brand is unique and professional. Here are four things to think about when establishing your own Instagram theme.


  1. Stay consistent with your brand.

What is your brand’s identity? Is it bright and loud or simple and clear-cut? Your Instagram’s appearance should easily flow with the look and feel of your brand to avoid confusion and a sloppy look. Don’t use differing color palettes and keep fonts the same or similar. This way, you’re establishing a clear look to your brand, and eventually your followers might be able to tell your content apart simply by associating colors and elements.


  1. Post high-quality and edited photos.

Invest in good lighting, a decent camera, and a streamlined editing process. Most photo editing software allows the user to set ‘presets’ or pre-made filters. By using the same presets for each photo, your feed will look more cohesive. Also, you don’t need to go out and buy an expensive DSLR for your posts. Usually, a phone camera and sufficient natural lighting will do the trick.


  1. Don’t forget about Instagram stories.

Curating highly stylized stories can help you stand out and keep your audience engaged. Make sure your stories clearly show your brand identity and maintain the feel you want to achieve. Try to incorporate the design and style of your website and apply it to your stories with the same vigor. Instagram’s story creator offers many different fonts, stickers, and filters, however apps like Canva allow you to create story templates. Use these templates to make the process easier and to maintain a specific design.


  1. Plan out your posts.

Planning out content in advance not only keeps you organized but you will be able to see what your posts look like together in Instagram’s famous grid style layout. Planning a curated grid makes it easier to keep a consistent color theme and can help give your feed an intended look. There are many different grid layout planning tools on the market, including VSCO, Preview, and Planoly.


Your Instagram feed is the first thing a viewer sees when they land on your profile, so it’s important for your photos make a good impression. Overall, your objectives should be to stay consistent with your brand identity, ensure the photos are high-quality, utilize themed Instagram stories, and plan your posts in a grid style layout. This way, your photos will look clean, stylized, and professional.