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Next Level Branding

By General

5 Signs that it’s time to take your brand’s social media to the next level and how In-House can take you there!

You Want to Grow Your Business.

At first you were a local brand whose customers were family and friends. Now you are an established brand that’s continuing to grow. A social rebrand is perfect for you! This step is made even easier if you have established social platforms. If you’re asking yourself what are social platforms, and which ones should I be on? No worries we’re here to help. Social platforms are a space to grow your brand, making creating connections easy. Apps like Instagram, Facebook, Tik Tok, and Snapchat have been used to advertise for a brand and to sell their products too! 

For some small business owners Covid was the force that closed their doors, for others it opened the door to new opportunity and a new market. As the world shifted to staying home the market shifted to a digital space. This gave brands an opportunity to be in more places at once, communicate more frequently, and to customize their marketing. In-House can help grow your digital presence and following. 

Your Followers Have Plateaued.

You started a business and social accounts too. Your followers have grown slowly but not at the rate you’d like. In-House can help refresh your socials, making them intriguing to consumers, easy to navigate, and something you want to show off. 

Social media can be a lot of work, keeping up with posts, messages, and not to mention keeping up with the trends that change constantly. It’s no easy feat to run a business in person and online. Having an agency like In-House handle your social media can free up your time to focus on what matters most, your brand. We do posts, story highlights, lives with followers, event coverage, and blogs. 

You Only Post Sporadically. 

If your social media is 0-60 with multiple posts one day including stories or giveaways, and then the next couple of weeks its radioactive silent, then it may be time to get a social media manager. At In-House we can create a month-to-month social media plan. Creating posts that highlight your promotions for the month, products, or services you want to push, and the image you want for your brand. 

Your DMs are Overflowing.

Does your phone look like a Christmas tree lit up with notifications? Having lots of notifications doesn’t just make your phone chaotic it can make your business feel that way too. Being overwhelmed and busy is good for money but when messages aren’t responded to, left unread, or you miss them all together can make consumers frustrated. We get it, direct messaging can be confusing and emotionally draining. Understanding that if they didn’t care about your brand, they wouldn’t take the time to message you is key to maintaining a positive outlook when dealing with internet trolls.

Whether it’s a positive comment or a negative one a response back is best. This prevents the customer from feeling ignored. Replying with a simple message that conveys your sympathy for what the consumer is going through and offer positive solutions. This will help maintain your relationship with this customer and a simple mistake could be addressed. Preventing your brand from getting cancelled on the local Facebook chit chat. 

Your Brand Doesn’t Feel Like YOUR Brand.

Our goal is to tell a story to your followers, one that truly represents the values of your brand and how you want people to view it. Is your brand family based, for girl bosses, a boy’s club, or all the above? Whatever represents your brand we can bring to life through social media. Making posts more authentically you will also help attract customers that are a good fit with your brand. People that see the hard work you are putting in and value the business that you have developed. 

So, whether today was your first-time downloading Instagram or if you’re influencer level on social media and just need someone to take some of the work, we’re here to take the pressure off!  Give us a call today to talk about our social media management services, we also do websites, brochures, billboards, video, and radio ads.

Your Guide to the Next Big Marketing Trend: Short-Form Video

By General

With more than two-thirds of marketers utilizing video in 2020, it’s safe to say video is here to stay. However, the question isn’t whether or not video will stick around, but how video marketing trends will refine in the years to come and how we, as marketers, can leverage the content to grow our business. What should we put in our videos and how long should they be? New research reveals that when it comes to video marketing, less is more and short-form video content is the future.

What is short-form video content?

Short-form video typically falls between the 15 second to 2-minute time frame. These videos are long enough to get the point across in an engaging way, but short enough to hold the viewer’s attention span. Short-form video was also the best performing content in terms of engagement across every industry in 2020. Why does this content perform so well? Human attention spans have rapidly decreased over the years. A study by Microsoft reported that Millennials have an attention span of roughly 12 seconds while Gen Z has an attention span of about 8 seconds. Another thing that differentiates short-form videos is the trend culture. For example, TikTok reflects trends through short videos of dancing, using specific sounds/music, and taking part in social movements. In order to land on the ‘For You Page’ or the Instagram ‘Explore’ page, brands will make their own version of a trend through short-form video.

Why are we shifting to short-form?

We live in a fast-paced mobile world and short-form content fits with the busy lifestyles of our society, so gone are the days where the entire family gathered around a single screen to watch their favorite show. With the introduction of mobile devices and apps like TikTok, more people are choosing ‘bite-size’ or ‘snackable’ content to fill their time. One of the reasons short-form content has gained in popularity is because it’s primarily user-generated. User generated content (UGC) is the shining star of social media marketing because the average Joe is no longer impressed by pushy sales tactics. Instead, we’re finding consumers crave stories, connection, and interaction with real people.

How to make effective short-form video content for your brand

Don’t overthink it: remember to keep it short and to the point while also making it meaningful to your audience. Videos that create an emotional response are more likely to be shared on social media. Most short-form social videos incorporate creative humor, so don’t be afraid to have some fun with it.

Short-form video does especially well when it’s utilized for social and optimized for mobile. TikTok videos and Instagram Reels are currently the main platforms for creating user-generated short-form videos. Ask yourself: what channels are your audience using the most and for what? The maximum length of your video will depend on the platform. Twitter can be up to 2:20 minutes, TikTok is 60 seconds, Instagram Reels is 30 seconds, and YouTube tends to be longer. Determine which social channels make the most sense for your business and use its entertainment value to align with your brand.

Short-form video trends to look out for in 2021

  1. User Generated Content

As mentioned, UGC is rapidly growing as a successful marketing tactic. A data report by Stackla uncovered that 79% of people say UGC highly impacts their purchasing decisions and are 2.4 times more likely to say it’s authentic compared to brand-created content. Not only do user-generated videos cost less, but they bring authenticity and evoke emotion in a way brand-sponsored video can’t.

A great example of a successful UGC campaign is GoPro’s #MillionDollarChallenge which was used to celebrate the launch of their product, the HERO7 Black. They challenged their customer base to create a video highlight reel made from clips shot on GoPro. They then encouraged their audience to share their videos using the hashtag. The campaign saw huge success with over 25,000 video submissions from loyal fans.

  1. Behind-the-Scenes

Show your audience what your business is really like through behind-the-brand short-form videos. Through social media, brands have a unique opportunity to engage with their audience in genuine ways. Instead of showing your business through a filtered lens, show your consumer base there are real people behind the brand. This helps your audience humanize your company, builds trust, and gives a deeper understanding of what makes your business unique.

Chipotle is a great example of a brand who’s been taking advantage of short-form video content on TikTok. The popular fast-food chain shares videos on everything from making burritos to fans enjoying their food, all while aligning their content to fit well with the platform by using popular sounds and incorporating trends.

Chipotle's TikTok

Brands are constantly trying to guess what’s next in the marketing world. By incorporating short-form video into your marketing strategy, you’re meeting consumers where they are—on their phones watching videos. Consumers crave stories, connection, and interaction with real people. Short-form video allows you to connect to your consumers on a different level that evokes trust and emotion. Get ahead of the curve and consider short-form video as a way to keep your content fresh and your audiences tuned in.

How to Curate an Instagram Theme and Why it’s Important to Have One

By General

Since its release in 2010, Instagram has impressively dominated the social media space alongside platforms such as Facebook and Twitter. However, Instagram takes advantage of something in particular that sets it apart as a unique social platform: visuals. Humans are visual creatures. 90 percent of information transmitted to the brain is visual and the brain processes it 60,000 times faster than any text.


Instagram has innovated by allowing the user to customize their profiles to their liking, but that doesn’t mean you should throw any old picture into your feed. Having a consistent and themed look will not only attract potential followers, but it shows that your brand is unique and professional. Here are four things to think about when establishing your own Instagram theme.


  1. Stay consistent with your brand.

What is your brand’s identity? Is it bright and loud or simple and clear-cut? Your Instagram’s appearance should easily flow with the look and feel of your brand to avoid confusion and a sloppy look. Don’t use differing color palettes and keep fonts the same or similar. This way, you’re establishing a clear look to your brand, and eventually your followers might be able to tell your content apart simply by associating colors and elements.


  1. Post high-quality and edited photos.

Invest in good lighting, a decent camera, and a streamlined editing process. Most photo editing software allows the user to set ‘presets’ or pre-made filters. By using the same presets for each photo, your feed will look more cohesive. Also, you don’t need to go out and buy an expensive DSLR for your posts. Usually, a phone camera and sufficient natural lighting will do the trick.


  1. Don’t forget about Instagram stories.

Curating highly stylized stories can help you stand out and keep your audience engaged. Make sure your stories clearly show your brand identity and maintain the feel you want to achieve. Try to incorporate the design and style of your website and apply it to your stories with the same vigor. Instagram’s story creator offers many different fonts, stickers, and filters, however apps like Canva allow you to create story templates. Use these templates to make the process easier and to maintain a specific design.


  1. Plan out your posts.

Planning out content in advance not only keeps you organized but you will be able to see what your posts look like together in Instagram’s famous grid style layout. Planning a curated grid makes it easier to keep a consistent color theme and can help give your feed an intended look. There are many different grid layout planning tools on the market, including VSCO, Preview, and Planoly.


Your Instagram feed is the first thing a viewer sees when they land on your profile, so it’s important for your photos make a good impression. Overall, your objectives should be to stay consistent with your brand identity, ensure the photos are high-quality, utilize themed Instagram stories, and plan your posts in a grid style layout. This way, your photos will look clean, stylized, and professional.


SEO is Dead. Paid Search is the King.

By General

5 years ago, 10 years ago even search engine optimization (SEO) was all any digital marketing company was talking about. It was an aggressive race to the top of the search page. Consumers are lazy, me included. When I hit Google looking for an answer or a solution, I want it now, I want it at the top of the page. I don’t want to have to scroll down the page or dig through links. This is why SEO was so crucial. If your website link wasn’t at the top of the SERP (search engine results page) you weren’t even in the game.

This isn’t news to anyone; everybody knows that nobody goes to the second page of the SERP and most people don’t even scroll down the first page so why am I even talking about this? The point is that all this information remains true. It is still a race to the top of the SERP page and advertisers are fighting aggressively with their competitors to get there. Despite this, the game has changed.

Search engine optimization isn’t what it used to be. Is search engine optimization dead? Absolutely not. That was an exaggerated claim. As a matter of fact, we offer SEO services and encourage all of our clients to utilize them. SEO is still important but if the goal is to be at the top of the SERP, more times than not SEO alone won’t get you there.

In today’s world, paid search is kind of the search engine results page. Google (and the other search engines) know this and are monetizing the SERPS as much as they can. It’s become a pay-to-play game. Granted Google AdWords has technically been around since 2000 but not to the extent that it operates today. Many searches today won’t even show a single organic link without having to scroll. The screen grab below shows an example of this.

What you see the pink arrows pointing at are paid search ads, or search engine marketing ads. Search engine marketing in Layman’s Terms is essentially paying for your website to be listed at the top of the SERP for specified keywords. Without getting too deep into the process, a keyword list is generated, a geographic target region is set, and your website will show at the top of the page when someone searches for those specified keywords within the target region. It’s a bit more complex than that but you get the idea.

All four of the websites shown in the screenshot above are paid ads. Without scrolling, a user won’t see a single organic listing for this search term. Advertisers can do endless amounts of organic search engine optimization but it likely won’t be enough. No matter how much SEO is done, if a competitor is running paid ads your listing won’t show above theirs. While SEO is important to increase your website’s quality score with Google, ultimately it isn’t enough to ensure your website reaches the top of the SERP.

According to to Perion, 64.6% of users click on SEM Ads when they are looking to buy an item online. Power Traffick also states that the top 3 paid advertising spots generate around 50% of the clicks. Don’t believe me, how often do you scroll down the results page before clicking on a link?

Worried about users seeing your ads at the top of the SERP and coming off as spammy? Good news! Most don’t even recognize the difference between paid and organic listing when performing a typical search. performed a survey that proved people are generally unaware of ads vs. organic results.

Ultimately things aren’t that different than they have been in the past. It is still a viscous fight to the top of the search engine results page. To compete with (and beat) your competitors, it’s imperative that users are able to find your business online. Unfortunately, organic search engine optimization isn’t enough to achieve this anymore. Google understands that the top three spots of the search page are the crown jewel of online traffic and they don’t want to give it up too easy. SEM will help ensure that users are finding your business online.

Not sure where to start? I’d be happy to explain more and dive deeper into how search engine marketing works and what that might look like for your business. Send me an email at and I’d be happy to explain further.

9 Tips to Market Your Event Like a BOSS

By General

When creating your marketing campaign for an upcoming event, it can feel overwhelming. You want to make sure that people not only know about your event but also want to go. Here are nine tips to create a fantastic marketing campaign that will peak interest in your event.

  1. Create a Compelling Description– Clearly indicate the topic, time, place, and attendees. The description you share should include specific benefits for each type of attendee. Make it brief and informational. Use quotes or positive feedback from past events whenever possible.
  2. Produce Event Related Videos– Create simple video interviews of the speakers or vendors and post them on your event pages to gain excitement for your event.
  3. Heighten Social Media Activity– Of course your event needs social media! Choose an event hashtag that is short and unique for your event. Social media has a significant impact on opinions, so a trending hashtag is sure to grab attention. Facebook should have boosted content along with dark ads promoting your event. Platforms like Hootsuite can be used to keep all of your social platforms consistent. Share content such as when to register, who your speakers will be, or why guests should come to your event. Most importantly, make your page fun and informational
  4. Send Promotions on weekends– Consider sending event promotions on weekends. Emails on regular workdays might not be seen by the receiver and are often deleted before reading. When people receive emails on weekends, they often feel less stressed for time and are more willing to commit the time to learn about your event.
  5. Let the press know– There are likely journalists who cover local events. Find them by searching for similar events in news websites. Then graciously contact them with an invite, press badge or offer a relevant article. This could be an interview with a speaker or a guest.
  6. Promotion through attendees-You can use the help of people who are already planning to attend. If someone buys a ticket, give them an option to share the news with their friends on social media. You can also introduce specials and offers on purchase of group tickets.
  7. Promote Chief Guests-The special guests at your event also have a fan following of their own. Let people know they’ll be appearing. Inquire with special guests to do things like Facebook lives or interviews with media on your event.
  8. Get Feedback-If you have held previous events, gather feedback from attendees. Send out surveys to gather information to improve your next event. This is a perfect way to familiarize yourself with your audience and what they expect from the events you put on.
  9. Recap and Thank Attendees– Send out post-event information. Thank your attendees for taking the time to attend your event. Post event photos and be sure to tag and mention sponsors.

With these tips, you’re sure to have a fantastic campaign that will ramp up excitement about your event! PLAN ON!!

Be Proactive Not Reactive – Marketing During A Crisis & How

By General

As our world continues to change at a rapid pace, where each week feels like a month – leaving so many of us, myself included, feeling completely out of control. This is a difficult time, it’s a new time and ultimately, it’s uncharted territory for everybody.

As the economy reels from the impact of this global pandemic, businesses are shifting strategies, hoarding cash and preparing for the worst. Businesses are struggling and questioning whether or not they should continue to advertise during these uncertain times – and that’s a logical question. But the reality is… businesses can thrive in downtimes! New opportunities are emerging every single day.

Are you ears starting to burn and you find yourself sitting on the edge of your chair?? Well, keep reading!!! We’re just getting started.

The word “opportunity” to most businessmen (and women!) implies a setup for advancement, success or growth of the company. Although we are experiencing a challenging and unusual time, marketers have a huge opportunity to take advantage the market and gain market share over competitors. They’re playing it safe, sitting on the sidelines until there’s less uncertainty. While I certainly understand that, I also want to help you win! I know I want to play offense; I want to take BIG leaps forward and continue to grow — while others are falling behind, and I’d like to assume most of you do too.

The obvious next question would be: how do you double down on your marketing during a global pandemic so that you don’t end up doing damage to your brand and reputation? (now we’re getting somewhere huh!) Well, what everyone needs to know is that same old marketing and advertising messages just won’t cut it. (not right now anyways). I’m going to touch now on why marketing during a crisis is so important and the best ways to put your message out there:

5 Reasons to continue marketing during crisis:


  1. People are online now more than ever!!

With a nation quarantine in place, social distancing has become the new norm, so ask yourself what do you find yourself doing now more than ever?? Majority Rules –- Surfing the net!!

With majority of the world working from home, attending online classes, and trying to stay connected to family and friends – internet use has grown by a whopping 70%, with streaming up 12% from just February to March, according to New York Times.

Social media, zoom calls, online shopping, tik tok videos, and the list goes on. People are cooped up at home and need to pass time – and the internet is THE way they are filling that time!

  1. Ads are affordable!

With so many businesses pulling back that inventory is wide open!! What does this mean?

It’s a buyer’s market for advertisers. You’ll see a lower CPM/CPC when bidding. Take advantage of the opportunity to launch targeted SEM, paid social, and programmatic campaigns at a more affordable rate.

  1. Competitors have pulled back!

 It’s simple. People and businesses are trying to be conservative in spending. But, keep this in mind – while  competitors are pulling back, now is time to take advantage of the open real estate!!

I am definitely not saying spam the world with “purchase my product” ads – but instead, this is an opportunity to showcase your brand in a way to be there for your community!

Brand awareness is always, and now especially, a useful and strategic tactic in the advertising world. Keeping your business name out there during these unknown times is crucial.

Now more than ever before is a chance for your business to position itself as an educator in your industry – that credible resource for your community to turn to for information and support.

  1. Be mindful of your messaging.

All this being said, you shouldn’t keep on keeping on with what you were doing before. The campaigns you developed two months ago are likely irrelevant now. Put that advertising money behind campaigns that speak to your audience with sensitivity.

Make sure your business has chameleon-like tendencies! What the heck am I talking about??

Be adaptable!!

This is the time to consider your core values as an organization and as a leader. This isn’t the time to wonder, “how I can profit off a crisis?” Do you have what it takes to weather the crisis with integrity? People will remember who helped them and who should true genuine support and empathy.

  1. Double down on content marketing

Content marketing and search engine optimization are a long game. Take steps now to be in a better-than-ever position as the economy stabilizes and your consumer behavior returns to something closer to normal…. (or a new normal.)


Remember, things WILL get back to normal! Period. This is just reality. We can’t live in an isolated bubble forever.

So, as tempting as it might be to conserve resources by cutting spending dramatically, this will only create a bigger hole for you to climb out of. You’ll save in the short-term, but you’ll lose in the long run. Post-recession, when your competitors haven’t experienced as much of a dip because they stayed the course, you’ll have to spend more to get back to where you were.

COVID-19 Announcement: Remote Work

By General

In-House Advertising is taking every measure we can to protect the health of our customers, employees and the community during the COVID-19 (coronavirus) outbreak. While our staffing and client services have not currently been affected, we have asked that our team members who are able to work remotely do so at this time.

With this change, all face-to-face meetings will need to be by appointment only. If you need to stop by our office, please call ahead first, as we want to make sure we are prepared to serve you.

We are available as usual via phone, email, and through our front desk number at 701-451-9044 during normal business hours. Please let us know if you have any questions. We will continue to communicate any changes to you in the coming days.

As the COVID-19 situation continues to evolve, so too does our response at In House Advertising & Consulting. Our biggest concern is the safety of our employees and the clients we serve. To protect the health and well-being of all, we’ve decided to move to a remote working environment beginning Friday, March 20, 2020. We are confident that we are well-prepared to serve you virtually – by phone, video and email. Please know that we are here to help during this developing situation.
Please email us with any questions that you may have.
Senior Account Manager: Tara Swingen –
Digital Media: Jarod Berger –
Project Manager: Krista Jansen –
Social Media Manager: Nicole Strobel –
Social Media Specialist: Taylor Bjork –
Graphics & Production:
Stay safe and healthy!
– The In-House Team

5 Reasons Why Digital Marketing is Crucial for YOUR Business

By General, Website

Before we get down and dirty and just dive right in to undercovering our hidden secrets that we’ve poured our blood, sweat, and tears into (not really, but it’s definitely going to have you walking away feeling more confident or perhaps in need of some marketing advice)—let us just explain what exactly “Digital (inbound) Marketing” is.

Digital Marketing is the process of attracting the attention of customers, through engaging content. Think about it this way – it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.

Now, let’s dive into why digital marketing needs to be a priority for your business.

Tell Me WHY Already!?

It’s not a secret — more people start with an online search to find what they need than ever before. We are talking the 21st century after all, and Google is basically our “phone a friend” in finding anything and everything. With over four billion people online, there should be plenty of opportunities for people to find and engage with your brand.

But are they?

Unless you’re dedicating time, effort, and some cold, hard cash to grow your business, the answer is, probably not. Let’s be honest, it takes (spending) money to make money.

We (as a consulting firm) have talked with many small businesses that put up a website and wait patiently for customers to start pouring in. Unfortunately, it doesn’t work that way.  — Watching paint dry is probably a better use of your time and I assure you it’s faster, so if that’s the case, at least pick a cute color. So, if you want to successfully drive traffic and engagement to your website, it’s crucial to develop a digital marketing strategy.

The good news?? With a little bit of effort, anyone can develop a digital marketing strategy that works! Now, this is where our agency can come into play.

Wheels still turning? Need examples? We’ve got you.

SEM >> SEO >> Retargeting >> YouTube videos >> Social Media posts/stories >> Instagram takeovers >> Influencer marketing >> Vlogs >> Webinars >> Email marketing.

Everything you’ve just read are examples of digital marketing tactics. The good news is, you’ve probably seen plenty of these strategies in action – or have done them yourself. If you’ve ever written a blog, you’ve done digital marketing before!

Digital marketing can help flip the script on traditional marketing campaigns and help you form a better relationship with prospective customers.

Is this starting to make a little more sense? Ok, I’ll keep it moving.

Why Businesses Need Digital Marketing to Generate Leads

Here’s the thing: Your “digital, Facebook scrolling, online shopping, glued to the phone, loving customers” need to see you everywhere online.

If prospective customers can’t find you online, they aren’t going to see you as a legitimate business. This is just how today’s world works, and I’m just relaying the message.

As a small or mid-sized business, you have to put yourself out there to generate more leads. Plain and simple – and that’s precisely why small businesses must take part in some sort of digital marketing to even stay relevant.

This brings me to my next point — Why do businesses, like yours, need to get on the digital bandwagon?

1. It’s Cost-Effective

Maintaining a blog is a lot cheaper than spending money on traditional marketing like print, radio or TV ads.

Don’t believe us? Studies show digital marketing costs 60 percent less than traditional methods.

Get the same amount of business for 40 percent of the cost. If that doesn’t make your ears dance, it’s time for another cup of coffee, because those numbers are staggering!

2. Digital Marketing is Always Relevant

Traditional marketing can sometimes feel old school or stale. Whether it’s a billboard, cold call, or radio advertisement, you’re trying to talk to customers when they aren’t ready to engage with you.

Digital marketing, on the other hand, can be informative, relevant, and timely. It can build genuine enthusiasm for your brand from your customers. The best part? You can reach anyone in the world if you want to!!

Is your mind blown yet? Take a sip of your coffee and follow me to the next point!

3. Reach Anyone, At Any Time

Digital marketing is always working for you. Your website doesn’t go home for the weekend or take vacations. Digital marketing is always there for customers to enjoy, 24/7.

The great thing about digital marketing is that it isn’t limited to geography.

Customers seek you out with digital marketing. That means they’re already more likely to buy from you in the first place.

Avoid the guesswork that comes with qualifying leads; digital marketing does it for you. Take advantage of tracking potential customers – from anywhere!

How’s that for scaling?

4. Digital Marketing Is Measurable and Repeatable – say what??

Some people say it’s impossible to measure the output from a digital marketing strategy, but that’s just a myth.

In fact, digital marketing is extremely measurable. And as we all learned in science class, things that are measurable are repeatable.

Who’s on your website, what time, what they are looking at, how long they are on your site and what their best friends’ brother’s favorite food is (ok this last example may be exaggerated a tad bit, but you get the point). The internet is a crazy thing, and you’d be just as crazy to NOT use it!

Now, you’re going to have to test and experiment to find what works best for you. But, thanks to vigorous reporting tools, you’ll know precisely what’s working and where you need to shift gears.

The Bottom Line

Every business wants to grow. Period. So, starting experimenting – shift away from traditional strategies and embrace digital marketing. It’s cheaper, more effective, and customers prefer it. Get better quantity and quality of leads for your business with better digital marketing.

We hope this has helped you understand why Digital Marketing IS the future. If you’re confused?? That just means you’re trying to digest the information – call our team at In-House Advertising today and we’ll help you come up with successful strategies geared towards YOUR business.

Team | In-House Advertising

5 Top Trends for 2019

By General

Style over Substance

If you can’t get prospects attention, there is no consideration and possible sale! Without first getting attention, there is no shopping, no comparing and no consideration. Consumers are attracted to image first and then decide to investigate further. If you’re using the same graphics and messaging as a few years ago, you have lost! Let Our in-House Design team upgrade your brand!

Video Killed the Radio, and every other medium.

Does your company have professional video to tell a story, catch customers attention, and make your company relevant? Gone are the days when prospects would take the time to read and research the best products, companies and people. Now you need to create a mini blockbuster to drive news ales. We have a fully staffed Video Department that makes great video easy- from concept, writing, video shoots, and editing.

What a tangled web we weave.

Nothing works without a high functioning web site. Gone are the days of design your own, or having a website like a phone book listing. Your Website is vital
to anyone not only finding your business but, determining if it’s for real. Your website has to look right, feel right, and programed right to be found, be read, and be relevant. You have milliseconds to beat your competition out of the next sale. We have two web developers on staff who have created over 40 web sites in 2018, check out our portfolio for the latest samples.

Social is no longer social – it’s all business!

Facebook, Instagram, Pinterest are not about mindless entertainment and bragging rights – they hold hostage yesterday’s radio and print audience. It’s an advertising platform you must harness to have a chance to reach today’s
customers and more importantly tomorrow’s prospects. Let our experts write and reach your best prospects for less!

Online or out of business.

Most people find you online. Gone are the days of jumping in your car and driving around from store to store … browsing, exploring, and shopping for new products to buy. Today’s customer is already read, researched, priced and committed to the purchase before they leave home. Let our team of In-House experts show you how to do beat your competition on a local level. Not all clicks are equal, after all most clicks from eastern hemisphere are likely not going to become customers. We have developed a super team of local expertise that can
deliver local results!

5 Steps to Combat a Below Average Website

By General, Website

Do you feel like your online presence is sub-par? Do reps keep calling you about their online solutions that sound too good to be true? Trust your gut, because they probably are.

A mobile-friendly website.

This is your store front. If customers can’t access the content through their phone, they will go elsewhere.

PRO TIP: Pretend you are the customer and visit your site from your phone. How was the experience? Does it live up to your standards? If not, In House Advertising can help!

A website that’s searchable online.

Are you showing up within Google search? If your website isn’t showing on the first page within the beginning half of the search results, your business is not being seen.

PRO TIP: Use typical keywords relevant to your business category and search them on Google. Is your business showing up within the top ten results? If not, we can help!

Social content that influences buying behavior.

The world is becoming more and more (online) social – especially millennials. In fact, statistics show that millennials no longer care about price and sales, instead they make purchase decisions based on peer influences.

PRO TIP: Take a look at your social media channels and Google reviews. Are people talking about or interacting with your business? Do you have good ratings on Google and Facebook? If not, we can help!

Video content that’s engaging.

The biggest thing businesses are missing is the element of video. It’s one of the most important pieces of content that your site and social pages need to help you to be seen by thousands!

PRO TIP: Do a review of your website and social channels and count how many times video is used within the content. You’re missing out if it’s less than twice a month, and we can help!

Get your message out there.

If you’re doing the above correctly, you’re ready to start advertising. Depending on the audience, the appropriate mix of billboard, online, radio, TW, and print media can be used to communicate your message effectively.

PRO TIP: Reach x Frequency x Message is the formula for success. Do you want to start inviting customers to check out your business and increase revenue? If so, we can help!